A flag similar to the one pictured here hangs in Washington Legal Foundation’s headquarters. WLF’s founder and Chairman purchased the flag from an anti-business activist organization which created it to mock America. Its depiction of internationally known, made-in-the-USA corporate brands, he felt, is in fact a profoundly positive reflection on America. Brands, be they reflected in a corporate logo, a certain look or feel on a product package, or other imagery, constitute intellectual property worth billions of dollars. But in industries which make “disfavored” products – tobacco, “fattening” foods & beverages, and alcohol – such brands are being targeted for extinction.
The Camel’s Nose Under the Tent. The highest priority targets for government regulators and health and legal activists around the world are, not surprisingly, tobacco brands. That tobacco companies and their products have been relentlessly sued, regulated, demonized, and taxed in every corner of the world is apparently not enough. International bureaucrats at the World Health Organization, along with their counterparts and legislators in countries like Canada, Britain, and Australia, have been pursuing “plain packaging” requirements which strip tobacco packs of images, colors, and trademarked branding. As related in a past Legal Pulse post, Australia is moving forward with formal legislation to impose tobacco plain packaging. Tobacco companies have already filed a legal challenge to the impending mandate. Continue reading “Regulators & Activists Attack Enterprises’ Most Valuable Assets: Their Brands”