In our February 8 post, Courts Not a “Natural” at Regulating Food Ads and Labels, I argued that legislatures, or regulatory bodies acting as an “agents” of the legislature, are far better suited to define politicized, complex terms like “natural” than are judges and juries through class action litigation. The context of this argument: class action lawsuits against Frito-Lay claiming that consumers relied upon the misleading use of “all-natural” on the product packages. The term is misleading, the suit asserts, because flour and oils used to make the snacks had their origins in genetically modified seeds.
The good people of Vermont, it seems, through their legislature, have taken this message to heart (though I’m sure they were well along in the drafting process before The Legal Pulse put in its two cents). The state legislature is currently considering a proposal which would require food producers to disclose on the food label the existence of a genetically modified organism (GMO) in any ingredient in the product. More germane to our February 8 post, the bill also would prohibit food producers from dubbing any product created with GMOs as “natural.” Continue Reading »






